Just like every day of the week, there’s bunch of “KOL” talk on the timeline, so I will chip in. “KOLs” cannot create narratives, they only support them. The only difference between KOLs is how early they can spot a narrative forming. That’s what gives them the right to say “I told you so.” Elon Musk couldn’t have done what he did with X if there wasn’t already a massive group of people tired of woke culture and censorship. He didn’t start something new, he simply backed what people already believed in. Same goes for crypto. No KOL can say “NFTs are back” and make it true. NFTs only come back when there’s collective belief that they’re back. What a KOL can do is predict that NFTs will return, and if they do, they earn the right to take a victory lap. Do that a few times consistently, and suddenly you too can bear the fruits of being a “KOL.” It’s really that simple.