I think we just need to be honest with ourselves at this point - massive, culture centred moves by NFT brands rarely will impact a floor of a collection if it doesn’t imply it will make the collector money. The utility we all heard communities wanted was actually the ability to make money either passively or by selling with pumps from announcements. When we look at the psychology of it, a collector will collect for a multitude of reasons - a study in 1991 by Ruth Formanek found that the major self prescribed reasons for collecting included: - extension of self - relation to others - financial investment - addiction/compulsion - preservation/continuation of history We can see these motivations clearly in the different archetypes of collector that have appeared in web3 with NFTs. We can also see that by collecting something that either isn’t fully formed in culture, is being actively built, or is dependant on a very turbulent foundation (in this case crypto) - we will see that the motivations to collect will sometimes fall out of alignment with the item that has been collected. For many here, the motivation is financial and self identifying. You want to use your collection as a status symbol - either a signifier of your cultural prowess or your financial means. For others, the motivation is preservation - you see the significance of the collection in the historical lineage of digital art/tech perhaps, or you envision where the collection may go and wish to have a part of the inception of that. Some will simply collect for the dopamine addiction and potential to flip. All of these reasons are valid, but we need to come to terms with the fact that our individual reasons to collect cannot possibly always align with the trajectory of what we’re collecting at all times - because it is constantly shifting. I don’t have answers other than to continue building with what we have towards where we want to be as a brand - and I’m sure other founders feel the same. Of course the best interest of our community is always at the top of mind, as is the way we can reward those who support us to continue building - but to please everyone and expect the reaction to announcements and developments to constantly shift floors isn’t realistic in an industry where everything (metas, key players, regulatory environments, general sentiment, crypto markets) are constantly in flux. A huge benefit we have in web3 though is direct access to our communities, the ability to build together with other forward thinking people, and a hive-mind of brilliant individuals coming together to experiment and challenge ideas (as we’ve seen the past few weeks with @token_works) Ultimately im bullish, I believe most of the currently active and building projects to be culturally significant and extremely collectible - but it’s definitely important to take the time to reflect on the reasons you’re here, why you collect, and if that has changed. For me, I feel like I can see the future and it is onchain.