A logo might start out with strong recall, but as a brand evolves - it needs more than just visual recognition. It needs a lore, a story, something people can connect with emotionally. In this project, instead of discarding the old logo, I flipped the approach: We kept the existing logo and built a story around it. We explored metaphors like: - Direction & Roadmaps : to symbolize guiding users to different paths - Trees & Growth : to represent scalability and organic evolution - Circuits & Innovation : to reflect our tech-forward mindset - Connections : to highlight the bridging of ecosystems This gave the logo a deeper meaning and allowed the brand to stay rooted while still growing. /All designs by the @dacoitdesign team