“We're all sitting here hoping someone fixes crypto’s problem, but everyone’s just speculating. That’s not a retention strategy.” - Santiago R. Santos In this episode of Proof of Talk, Santiago R. Santos (@santiagoroel), investor, founder of Inversion Capital (@inversion_cap), and one of the space’s clearest voices, joins Mia Soarez (@miaferrariii) to dissect why crypto still hasn’t crossed the adoption chasm. Spoiler: it’s not about better UX or regulation anymore. Santiago believes we’ve been onboarding users the wrong way from the start. From the industry’s broken acquisition funnel to the power of crypto-enabled real-world businesses like mobile carriers, Santiago lays out a playbook that flips the script on mass adoption, one that doesn’t start on an exchange. Whether you’re building for crypto’s next billion users or still optimizing for the first million, this one’s a must-listen. 🎧 Watch the full episode now