I've been blown away by the response to Wild Roman. And I've also seen a lot of people weighing in on this being a bad move relative to other things I could have done... I welcome the pushback, but here's why they're all wrong: This was not a financial play (nor was that the primary motivator) and it had very little to do with my audience as the strategy. If I were interested in the fastest way to maximize $, I would have just launched a course, mastermind, or whatever info products big influencers are doing these days. I've always viewed selling to my audience as an afterthought. It's great for short term dopamine, but bad for long-term durable businesses. So many examples of people thinking a big audience equals a successful business, and finding out the hard way that it just isn't the case. So why did I start this? My rule for anything I do is simple: Create things you'd want to consume. That applies to my writing/content, but more broadly to business. I don't want an info product or mastermind. I wouldn't consume that, so I've never been inclined to create it. The reality is that I've been obsessing over my own skincare and natural products since I was in my mid-20s because I struggled with bad skin my whole life (and a natural concoction from my grandmother fixed it). In this case, I spent 18 months (and way too much of my own money) to get a challenging physical product off the ground. It's a product I am extremely proud of. So much so that I'm full price paying customer number 1, with the first two complete routine subscriptions (one for my wife and one for me). I believe deeply in what we created and think it's amazing. Everyone is entitled to their own opinions on whether something is the right move or not, but I've personally never been more excited about a business project. I'm in flow with this, and it'll show in the results. I don't need to talk about it much more than that. P.S. Check it out at The product rocks.