Everybody's attention spans has gotten shorter. Long-form interviews are my bread-and-butter, but doesn't compare to shorts. I'm repurposing my interviews into shorts, starting with this one with @xAdamBates CMO at @burnt_xion. 1. Give your community love and Ethereum DNA

2. Get users to the front door of @burnt_xion "...I think that's all marketing can do. It can get people through the door. If you've got a great product, fantastic...You can have a great brand that people love and you can have great customer support. You said that earlier."

3. Make things simple for your audience - @burnt_xion excels in this. "... their job is to do the same thing...Since a lot of technical co-founders they love buzzwords and jargon and complexity."

4. Create a solution and then go backwards to find a problem is backwards, @burnt_xion has defined the problem it's going after. "Why would you throw away the plane after every single flight? ... Nobody's really said what is blockchain or crypto trying to solve?"

5. Speaking of simplicity, this pod supports @infinex - crypto designed for humans.