So the latest news on Kaito is that it will not reward replies. This is a fundamentally flawed model because..... we call it social media for a reason? Now people are forced to write "quality content", but who will reply to them? When you suddenly take away the incentives for a certain behavior, the players will not act the same. Even if the amount of "quality content" increases, the amount of engagement might become lower, which results in an equilibrium. But considering that comments have much more impact on a tweet's performance as seen in the chart, things might even get worse here. Now that replies are disincentivized, the very own people that somewhat benefited by the boosted engagement will lose traction. This translates to even lower virality or exposure of yapper content. Which ultimately means less bang for the buck for Kaito clients. The only way Kaito can be fair is to totally converge with the X algo. But can they do it?