In mid-2024, WeTransfer covertly updated its Terms of Service and Privacy Policy. Buried in legal jargon: permission to use uploaded content for machine learning and algorithmic purposes - without consent, royalties, or opt-outs. It applied retroactively.

Millions of creators use WeTransfer to share original and unpublished work. Once the change was spotted, it triggered backlash across global creative communities. The message was clear: your work can be used to train AI, and you have no say.

We’re seeing an alarming trend amongst companies moving towards a model that’s extractive by design, with: • Vague, retroactive Terms of Service • Royalty-free language that masks value extraction • Zero provenance

Camp replaces this broken model with verifiable, onchain provenance. Users register IP via Proof of Provenance, define licensing terms, and retain full control over how their IP and data are used. Ownership. Transparency. Monetization.

When IP is onchain: • Every derivative is attributable • Usage is defined by the IP holder • Royalties flow back automatically • AI model training is licensed transparently

Web2 platforms rewrite policies in silence. Camp writes it in code - onchain, immutable, and auditable. Creators need and deserve transparency. And Camp is building the infrastructure to support them. ⛺