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Model demand change 2024 to 2025: Google (+49pts), DeepSeek (+53pts) and xAI (+31pts) have achieved massive gains in demand share over the past year
@Google has transitioned from being an AI laggard to an AI leader with a ~2.5x increase in proportion of respondents using or considering the Gemini model series. A key driver of this has been Google making significant gains in intelligence: Gemini 2.5 Pro now sits at #3 in our Artificial Analysis Intelligence Index, compared to significantly lagging behind OpenAI and Anthropic in early 2024.
@deepseek_ai in H1 2024 had only released DeepSeek 67B, a model that saw limited adoption and underperformed Llama 3 70B. DeepSeek first saw some uptake in late 2024 with the releases of their V2 model, and then saw rapid adoption in early 2025 with their V3 and R1 models that have taken them to leadership among open weights models.
@xai released its first model Grok-1 in mid-H1 2024 and has since rapidly climbed to intelligence leadership across all models with successive releases, culminating in last week's launch of Grok 4.
Source: Artificial Analysis AI Adoption Survey H1 2025 (report available on the Artificial Analysis website)

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