I don’t think people realize how scarce social media views will be towards the end of this decade. 2019-2022 was EZ mode. 2023-2024 was still free attention. 2025 the game became much harder with AI flooding the feeds. But in 2028, the Infinite Content Machine is coming. I’m looking at some of these early auto-content n8n automations. They’re shit. The only people excited about them are the ones selling how-to courses & communities. They’re also ~$5-6 per video in API costs and the quality would require too many at bats for a hit. But in a few years, these automations will be 100X the quality at a fraction of the cost. I really don’t think 1000X content volume on social is out of the question by 2030. The supply is going to dramatically outpace demand (I expect mass disengagement to be a thing too) Now is a better time than ever to start building a brand on social. Perhaps the easiest it will ever be.