We asked @antoniogm (Director of Base, @Coinbase) about how and where most crypto applications are running ads. "The answer is nowhere. And that's the problem, the growth guy's like, this is all great, but where's the other leg of the flywheel?" "We've really focused on compelling crypto consumer experiences (at @base) where the wallet is present and where the user can engage with things on chain, whether it be content, coins, NFTs, lending and borrowing, sending money to their family overseas, whatever it might be."