If you can’t win on distribution in the stablecoin market you can only win by capturing attention. Unlike TradFi it’s very easy to create asset wrappers in crypto and as as result much of the stablecoin market will converge to an attention based economy. Celebrity stablecoins and Hyper-RWAs (assets with fundamental value that incorporate attention based elements) will naturally dominate or at least win significant market share in the next leg of stablecoin/tokenization adoption. Regulations won’t come in the way. 1. Stablecoin adoption is a core focus of the administration’s strategy to maintain dollar dominance. Attention based stablecoin strategies only stand to accelerate global adoption. 2. The current president literally has his own memecoin which serves as the perfect pilot for a celebrity stablecoin and centered his career on the idea that all attention is good attention. 3. Banks will have to compete with big fintech and crypto which are hungry to rewrite the financial system for crypto and will push for lenient regulations that prevent the banks from gaining regulatory capture. Creator coins are celebrity memecoins are a distraction. Celebrity stablecoins and Hyper-RWAs are the future.