curation is the first step, it's time for the next one. For all outcome based advertising in DSPs, why not make it an affiliate system? Allow anyone to log into the DSP, look at available campaign objectives (CPA, CPC/CTR) and then get paid X amount per objective achieved. Walled Gardens should do this too. sure, there are details to think through, but this would remove like 10,000 steps and middle men. Who needs AI when you have OI (organic intelligence)?