hot take: KOL marketing is pretty much useless nowadays majority will agree that when they see KOL marketing for any NFT project they are more inclined to fade it, mainly because they already know the names that are pushing it and are well aware that they were also paid to do the same new meta is forming and that is hiring thought leaders in the space for your project that align with your vision and want to help you spread the word across the space to onboard and grow the community & brand before projects needed a bunch of KOLs to get the exposure and visibility, now all they need is a good product-fit and a trusted creator in the space to help them spread the word from this point, prepare to see more people getting hired similar how Ely and BeastIco were for Gigaverse and ProofOfPlay