We’ve been making blind box since 2003 and have sold millions of units. When blind box is up it’s up, but it’s a wave and a useful supplement to a much larger opportunity which has been predominantly in Japan for decades and has now arrived and is hitting the US and Europe in a way no one‘s ever seen. Web 3 is focused on specific mechanisms and tools of the trade, so hopefully this interest will lead to a realization of the much bigger picture. Pokemon TCG has plateaued after a nice ride upwards, and is now settling back down to its previous trajectory, the real growth being in “products”. I encourage looking into what “products” means and where that’s headed, and I would say look closer at the Snoopy model because that’s actually what’s happening (but that will confuse many as they understand Snoopy to be “cute” vs the actual strategy and how to respond to what’s actually happening.) I applaud the gambling articles because it’s from an enthusiastic desire to find some new aha moment solution. But this is something much bigger, and we do have Labubu to thank for expediting what was already unfolding … as they have helped change the minds of one major bottleneck keeping that growth slow and in question… especially in the United States, although I mostly thank Miniso and Uniqlo for leading that wake up call for those here who were still sleeping in the legacy world. Everyone’s heart is in the right place… collectively one can sense a desire to leave the nest and fly. I would caution looking to drive thru meal toy promotions, or even more “big things”, as we’ve already seen how that plays out. It simply doesn’t move the needle. The good news is there’s definitely a desire to move beyond that now. I’ve been down versions of this path many times and the road is newly paved like I’ve never seen it… ill be guiding Claynoz through, navigating and propelling properly as this effort joins a much larger one. Which means I likely won’t have much time to speak on this more. Turns out the right small really is huge. GM. 🦕