Been thinking a lot about GTM and what signals matter for @StoffelMPC. Turns out a lot of the signals that crypto companies put on their website are actually noise and wouldn't actually matter if they had actual PMF. A good example is having a list of VCs on your website. This is not that useful of a signal to a prospective customer unless they care about that. Instead, having a list of current customers is a much better signal for prospective customers as they can see who actually use your product and it provides validation that you might actually be building something useful. Listing VCs is more about signalling to the market instead of signalling to your actual users. Over time as you gain users, you should be showing off your users and not your VCs. The above is just one of many things that crypto projects do wrong when thinking about GTM.