How to distinguish between advertising and tap water: Basically, only not very smart advertisers can distinguish, because the boss spends money, usually wants the KOL to explain the origin of the eighteen generations of the ancestors of the project, and the detailed soles of the feet are not let go, because of the money, the extreme pursuit of the cost per word, usually smelly and long, in fact, no one reads. Smart advertisers and tap water are usually very short, because there is no KPI, a few sentences are over, just make it clear that this thing is good, and those who are willing to play will study it. The trace of forced sales is low. Smart advertisers and agencies are experienced and sophisticated, know how to disguise, do not pursue the number of words, and love to let KOLs play by themselves, so the effect is very similar to tap water, and the camouflage is extremely high, and I often can't tell the difference.

@abstractxyz Don't worry, even if I teach them, they still want to write long and detailed. It's human nature. After spending money, the cost per word must be low.