Many dealers are chasing perfect attribution models for their ad spend— @Mattlasher, Director of Marketing at @WestHerr, explains why disciplined execution and personal accountability are driving more actionable results. "Advertising is not a perfectly solved science." "Daily execution is really the only way. A hundred percent personal accountability, training your team, motivating your team, holding your team accountable is the way. There's no secret sauce shortcut to it." "Our goal now is to make somebody better than even, make them better than they were before, and turn that negative into a positive." - Thank you to our partner @HaigPartners! Check them out by visiting