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what might seem on paper a relatively simple update to some, has actually been very complex - hence the time it’s taken
we’re in a fortunate position as a team to work with so many projects, and to have a wide spanning audience and user-base across the globe
with this comes a tricky balancing act: ensuring sustainability, intention, and subjective quality on both sides, plus a wider social responsibility for the space
we feel that today’s first update, as part of an iterative process, is key to ensuring that real creators are able to continue being recognized by more and more projects for their efforts
this is especially true in the age of AI dominance
undoubtedly, as Kaito leaderboards became more prevalent, there was an influx of malicious actors and - more unique to monetized social platforms - AI slop
from the start, our intention has been to be as inclusive as possible, but as we’ve seen - over time this has, in some cases, led to bad actor involvement and increased spamming overall
therefore with reference to how other social platforms manage their monetization for creators, we’re rolling out updates to both increase the necessary threshold for participation, and for preventing and cutting out spam, malicious actors and slop
there will never be a one-and-done solution for this, so do expect it to have imperfections -
there will inevitably be real, high quality emerging creators or community members who are left out of the leaderboard (for now!)
and there will also be some folks still on it that people feel are unjustified (again, for now!)
and this is why we’ll treat this as an iterative process of improvements with this just being the first step.
during the process we want assure three things:
- changes are essential here for sustainability of the product in terms of its quality and utility to both participants and projects
- we will be constantly looking at and adapting to issues, and missteps, so know we’re very focused on this as a task
- thresholds are there to be met, and as we’ve seen with so many accounts who have grown in the 9 months through consistent quality content and intersections, they are more than achievable
another key element here is that each project has different focuses in the communities they want to foster and highlight, so expect variance, and we’ll work closely with the projects to make sure they are able to recognize the creators they want
it’s a big change, and a complex one, but ultimately it’s hugely important as we continue to push our strategy, so I’m excited to see the progress from here
the next steps of gKAITO, onchain integration, multi platform integrations and others mentioned in the tweet below will really tie this all together - so stay tuned for that!

16 tuntia sitten
Today (in ~15 mins time) we're introducing the first step in a broader upgrade to Kaito’s leaderboards!
This update focuses on improving the quality and signal of our rankings - reducing spam, disincentivising gamification, and AI slop, while better recognizing real creators and community members who’ve grown their presence and social capital authentically over time.
These changes are vital to Kaito’s long-term vision and success, impacting both our partner projects and genuine participants.
Why this matters:
We’ve already seen strong results with our Yaps product, where the leaderboard signal is well-tuned and trusted as an open protocol widely used to measure account mindshare/influence.
However, project-specific leaderboards have, over time, become trickier, largely due to the conflict between universal inclusivity, financialization, and a diverse set of needs per project.
As with the majority of products/platforms that integrate monetization (especially in the age of AI) - bots, and gamification become a prevalent issue to solve for - with AI slop also an issue when it comes to content.
While we’ve always aimed to build an open and inclusive network - as opposed to the old model of elusive private deals - this openness has come with certain negative incidental impacts of lower quality content, and gamification - which in turn hurt the majority of real, high quality creators who grew significantly with the network since inception.
This trend is only likely to increase with evolving monetization models across every social media platform, including X and the rise of AI-generated content - both inside and outside of Kaito.
What’s changing:
Just like other platforms (e.g. X’s 5M impressions requirement), we’ll be introducing participation thresholds and stronger anti-spam filters to help protect the integrity of the system.
Without this, leaderboards risk becoming unsustainable - losing value for both real creators and the projects using them.
With improvements in place, like other platforms - the best, real creators who have developed their social presence, will be recognized most - as the system intends.
A more trustworthy and sustainable leaderboard experience helps the entire Kaito ecosystem grow, bringing along our community as we expand into new platforms and products - all with the same values at the core.
We also understand that different projects may have different goals when it comes to the types of creators and community members they want to highlight, so we'll work closely with them to tailor to their needs.
The changes rolled out today:
New Leaderboard Structure (UI):
- Creators: Featuring stronger reputation threshold requirements, built using a variety of data points and aspects - dynamically tailored to each leaderboard based on syncing with the project
- Wider Community: Showcasing voices who are at an earlier stage in growth, but still are contributing in a meaningful way to a project's content growth
Stronger Anti-Spamming and Anti-Farming Filters:
- Replies no longer count for leaderboard rankings, to stop reply-guy circles which we are consistently seeing flagged (a forward looking change from now)
- Reputation filters cutting out newly spun up accounts, people buying followers, or people paying for engagement
What’s to come:
- The gKAITO mechanism that not only brings all participants within the kaito eco together, but also attracting more high value creators to join in
- A self-alignment mechanism for creators to signal focused alignment
- Recategorization of smart followers, cutting out malicious accounts (i.e. follow for follow)
- Dedicated mechanism for spotting AI content
- Categorization of projects and creators into different verticals for exploration
- Integration of onchain activity, holdings, and investments
To emphasize, these are the first changes, and we will be treating the improvements going forward as a priority that requires iteration rather than changes all at once.
We hugely appreciate the constant interest and feedback that we get, and equally appreciate the patience given whilst we continuously work towards improvements!
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