I'm noticing a new compliment that people are using in the comment section of influencer brand campaigns: "Marketing game strongggg🔥💪🏻" It reminds me of when people would comment "This social media manager needs a raise" a few years ago.

I've been developing this idea around the tabloid-ification of marketing teams. With the rise of marketing analysis newsletters (like Feed Me), audiences are chomping at the bit to break down and unpack everything from Instagram posts and captions to full blown campaigns.

"Marketinggg👏" as a compliment makes me laugh