here’s the difference between being visible and being valuable: • visibility is easy. you can get attention with noise and noise is often not hard to achieve, but hard to sustain • value is harder. it requires thought, context, and timing anyone can post 4 times a day but only very few can shape the narrative you need to be remembered for something real here’s what actually matters in early-stage momentum: 1. saying things that only your team could say 2. showing the receipts (traction, product, users) 3. tapping into the right conversations rather than trying to be in every loud one 4. building relationships before you need amplification visibility gets you attention but what value earns you is trust you want to win in this cycle? three things: be useful, be early and be honest