As a consumer founder, your goal must be to describe your product in a single line any user can repeat to a normal person—whether or not they agree with it. The more convoluted the description, the lower the odds of success. AMMs: Swap token A for token B Borrow/lend: Borrow against your assets Token Launchpads: Launch your own coin NFT marketplaces: Buy digital collectibles Facebook: Connect with your friends Uber: Taxi on demand Instagram: Share your life via photos Twitter: Real-time updates