just read the @RektCoin RektPaper and am feeling uber bullish on how they're thinking about value accrual. everyone's focused on bringing tangible assets onchain (traditional RWAs), but not many people have a strong thesis around bringing intangible assets onchain (why is Story pumping? must be crime.) I highly recommend giving it a read, the section on Liquid Brand Equity alone is worth the time. (h/t @SternMoi for sending this my way)