exactly this. “crypto” is a teeny tiny audience segment and third parties like kaito and cookie built tooling to capture, measure, and financialize it because this industry is so narrative driven, we slap on labels like “infofi” to deepen meaning and drive speculation outside of crypto, there’s multiple ugc creator networks (sometimes directly built into the native channel) and affiliate programs. this includes creator and brand marketplaces, tooling for integrating it into your storefront or analytics, agencies here in crypto land, i built a niche in growth and marketing (*cringes*) but because ct is small and not growing, these infofi tools put allll crypto kols/influencers (*cringes again*) in one bucket