Azuki just pulled off one of the biggest luxury collabs in web3 history. They’ve partnered with Swiss watchmaker H. Moser & Cie. for Elements of Time, a 100-piece collection blending 200 years of horology with Ethereum tech. Prices range from $25k to $75k, and the only way to pay is in $ANIME. Each watch comes with a Physical Backed Token (PBT) and matching digital equips for your Azuki profile, merging ultra-luxury goods with on-chain identity. The release is backed by The 1916 Company, ensuring premium global delivery and showrooms. Personally, I don't see it as just merch, but more of a case study in how NFTs can break into the ultra-lux market.