500M+ streams is around 0.37% of YouTube's total watch time so still tiny right now but a category to watch I think both extremes with thrive: - 100% authentic IRL streaming (often with multiple creator in one stream, out on the streets like speed etc) -100% avatar based w/ very extreme personalities the most important point is that the best, most entertaining idea will win so the battle is not human vs ai but idea vs idea
GREG ISENBERG
GREG ISENBERG18.8. klo 21.15
vtubers are quietly BLOWING up 500M+ hours watched JUST last quarter and taking over youtube and streaming. i wouldn’t be surprised if 30%+ of youtube becomes vtubers pretty soon. how do we feel about this?? please discuss. vtubers ("virtual youtubers") = streamers who perform through animated avatars instead of showing their face. every shift in online culture starts by looking like a joke. esports was kids wasting time. influencers were narcissists. now both are billion-dollar industries vtubers are next. for better or worse. i think many vtubers will evolve into always-on AI friends. thats the direction they are headed in especially with the rise of ai friends from platforms like X. so vtubers are blowing up in front of our eyes. 500M+ hours isn’t a micro niche, it’s big time
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