What sets crypto apart from most industries is that TGEs and tokens exist. This means: - liquidation "ipo" events can happen in 6- 12 months vs. 10 years for traditional vcs. capital doesn't inherently need to go towards building things people use, but pushing narratives people believe in - founders can just "build" the token and then walk away lols - niche audience targeting which is why you have need specific servicing agencies and talent - barrier to entry as talent is low, you can have zero experience and break into crypto - people don't take our industry as seriously - ex Meta and Google user research friend recently asked "why is there no user research in crypto....?"