$TROLL has instant recognisability from all generations But it also has something more for many people: an instant emotional connection Because it reminds people of the early internet era that we all look back on with nostalgia. It brings back good memories Trollface is also mentally associated with joking / laughing. There is an instant feel-good emotion about it That’s all very important People know the meme from their teenage / childhood years and instinctively associate it with positive emotions That makes them much more likely to buy this coin than 99.9% of other coins out there