ragebaiting and shocking content as a marketing strategy always backfires over time 1. you get a lot of eyeballs initially 2. you get addicted to the dopamine rush 3. people expect you to always one up yourself 4. If you don’t they lose interest (your dopamine receptors HATE it) 5. either you fade into irrelevance or you start doing stuff that’s overstepping lines 6. you either go to jail OR become a clown dancing for your audience Always happens