Thoughts on Crypto Asset Management (1): The growth of Web3 must come from the entry of Web2 funds, and the first stop for Web2 large-scale funds to enter Web3 is asset management, not the Crypto primary market ("they" generally do not understand). In my opinion, there are 3 core factors in Crypto asset management: 1. Either the funds are in your hands; 2. Either the trading team is in your hands; 3. Either the advantages of brand endorsement (for example, compared with small brands, the market appeal of Coinbase's wealth management products is self-evident) In the middle, similar to FOF and MOM, the profits will be extremely diluted, and the advantages generated by information asymmetry can be easily erased. The background of every high-quality small quantitative team is not lacking in Goldman Sachs, Citadel, BlackRock and other glorious backgrounds, and the core problem is how to gain the trust of investors, and return to the closed loop of Web2 trust endorsement. Of course, the design of Crypto asset management products and measures to avoid risks are also quite important (I'll summarize them next time)