AI Agents are going to blur the lines between the typical role definitions we’ve built up over the years. Any given function can now do more of its peer roles. The product manager can prototype a feature. The product marketer can create way more of their own marketing materials. The sales rep can generate their own product demos. And so on. At the same time, the higher output will causes new bottlenecks to emerge and new roles become needed to solve those. More product prototypes means more features will get the green light, and engineering tasks go up. More marketing materials getting created means more campaigns to run. Better sales demos means you can reach more customers and do more deals. And so on. This is what computers have always done to work. AI Agents just keeps this going. They make any role achieve more, which leads to more output. And output in one area creates new work in another area.
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