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KOL marketing is more effective than ever - Sydney Sweeney added 9 figures of mcap to AE stock…
It will always be effective….it’s just marketing…and has been around for centuries.
The uncomfortable truth is that a bunch of ppl here got psyoped into thinking figures with no key opinions or thought leadership or influence were “KOLs” worth paying.
You guys got comfortable calling anyone with 40k botted followers a “KOL”…(which costs less than $250 to do)
K4ito/etc were a large factor in showing who was wearing the Emperor’s New Clothes here
Study the 1% principle. Value concentrates at the top of the pile.
2.8. klo 22.32
hot take: KOL marketing is pretty much useless nowadays
majority will agree that when they see KOL marketing for any NFT project they are more inclined to fade it, mainly because they already know the names that are pushing it and are well aware that they were also paid to do the same
new meta is forming and that is hiring thought leaders in the space for your project that align with your vision and want to help you spread the word across the space to onboard and grow the community & brand
before projects needed a bunch of KOLs to get the exposure and visibility, now all they need is a good product-fit and a trusted creator in the space to help them spread the word
from this point, prepare to see more people getting hired similar how Ely and BeastIco were for Gigaverse and ProofOfPlay
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