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KOL is a made up term that actually means nothing.
Influencer marketing however is not only strong, but growing.
Imagine a platform that created a "Results First" marketing option for the billions and billions of dollars spent by brands trying to reach the consumer through influencers.
Signal > Noise
3.8. klo 03.34
KOL marketing is more effective than ever - Sydney Sweeney added 9 figures of mcap to AE stock…
It will always be effective….it’s just marketing…and has been around for centuries.
The uncomfortable truth is that a bunch of ppl here got psyoped into thinking figures with no key opinions or thought leadership or influence were “KOLs” worth paying.
You guys got comfortable calling anyone with 40k botted followers a “KOL”…(which costs less than $250 to do)
K4ito/etc were a large factor in showing who was wearing the Emperor’s New Clothes here
Study the 1% principle. Value concentrates at the top of the pile.
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