fun frequent convo I've been having with founders in the a16z speedrun program we're running in LA for the next 12-weeks: the clarity of a startup's story means clarity in their strategy. The story is the strategy. On the other hand, a confusing, rambling story means that your approach is likely complex, incoherent, and unattractive. If you've ever had someone pitch you a product idea and then needed to ask question after question to understand what they're doing, you know what I mean. This is a skill. It takes tremendous time and effort to pare back your startup's core ideas into a short series of truths, with strong local connections in between. The process of paring down the idea requires hardcore prioritization -- knowing what parts of the idea are core and must be done right away, and what parts are irrelevant, or can be done in the future. A clear narrative forces clarity in strategic tradeoffs. It takes no skill to have massive complexity -- we can all brainstorm a ton of ideas, throw all the exciting trendy technologies into our idea, and make a go for it. But these messy stories reflect strategic indecision and avoidance. And the resulting unclear strategy will repel potential customers, investors, employees, and partners. They don't know who you are, or what you're really doing, because you don't either. the best stories are a form of lossy compression, where they leave out 90% of the operational detail, but still hit the emotional and strategic truth. They ring true as soon as the words leave your mouth. And not because they are obvious statements -- after all, we get tired of hearing the same things -- but rather because they make observations on the reality of the world new way that cuts through the noise. They contain a "secret" that's surprising and compelling. The best narratives tap into feelings, not just logic. the good news is that you can often figure this all out as you go. Founders and product builders are often are guided by the intuition of what they want to see in the world. Intuition might guide you towards a solid product, even if the initial story is a bit messy. And as you understand your customers' real world use cases, plus how your own customers describe your product, it can get easier to compress down all your ideas/observations/mistakes into a simpler expression of the idea.