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I might be wrong but I don't think any of these companies whose business-is-not-the-obvious-thing started with that as the plan.
The good business was discovered in the process of building a just-ok-or-bad business.
The criteria of an amazing plan up front demands too much.
8.8. klo 21.30
I think a fun running series would be something like: What's that business's actual "business"?
EG: Airlines don't make money by flying ppl around. The profits come from credit cards.
What are other industries whose profit center would surprise most people?
I'm aware with the fact that this is at odds with my beliefs that definite optimism is underdone and that plans matter 🤦♂️
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