The era of mouth strokes has passed Next, there is a cycle of real creators who can produce and accumulate for a long time Being your own account can no longer be an unlimited overdraft credit. How to create your own account? I sum it up in two words: inside + outside. Internal: accumulation of content and ability 1. Find your area of expertise > Data analysis, research analysis, trend research and judgment, trading, jokes, information collection, etc. > For example, @ChingChaLong02 focuses on DeFi project analysis > @0xJamesXXX In the past, track KOLs were taken stock to facilitate everyone to find learning directions. I myself was learning how to tell stories with data graphs in @Wolfy_XBT @DRbitcoin36 early days. 2. Write from the trend outlet > Pay attention to new chains, new protocols, and new narratives in advance to seize the early voice of small trends. > When the trend takes off, your content becomes the "must-pass place" for others to check information. > For example, I was involved in @Sidekick_Labs very early and was deeply involved in community building. When the community is popular, everyone will also come to find my content in the post. 3. Make a "content asset library" > Organize high-value content into Notion/other sites, not just tweets, such as @YettaSing 4. Open the trumpet experimental content style > The main account maintains a stable tone, and the trumpet is used to test new topics and popular forms. > Step on the idea and then move to the main number to reduce risk and improve hit rate. External: Resources and off-site support 1. Find something that is more stable than short-term account earnings > Many high-quality KOLs make more money from their main business than receiving advertisements, so they are more relaxed when making accounts, and use it as a by-product of recording their lives and accumulating credit. > For example, @cryp_orange once shared that he was just looking for fun to record his trading experience in the early days of IP. > also have @KuiGas, @Greta0086, and @Ice_Frog666666, who achieve fame and fortune by brushing their hair. 2. Cooperation and co-creation > Do Spaces, thread mutual promotion, and interviews with other creators, which can not only borrow fans, but also improve the tone of the account. > This is a faster way to break the lap than going it alone. 3. Interact more with insiders > Maintain appearances and communication both online and offline. > Even if you ridicule "Shandong people", who doesn't like people who are friendly and give face everywhere? > Like @MaraCakeHotSale hasn't been in the circle for a long time, but I've seen more people than many veteran players. 4. The private domain community is active > Don't just rely on X/Twitter public domains, and mix into private domain groups as soon as possible, including WeChat, TG, etc. > When in the private domain group, you can also get along and mingle. Being a KOL is not a difficult task In this way, it is much more stable to build an account simply by lipping, and it can continue to amplify its influence in cyclical changes.