By the time most market research is delivered, the market has already moved on. My partners @joannezchen and @realleolu just published their take on how AI is making research faster and available to every team, from product to marketing to sales. The wild card is synthetic personas, AI agents trained on consumer data that can now replicate survey responses with 85% accuracy compared to actual humans. A recent study from Stanford generated nearly 20k synthetic respondents and replicated 76% of over 100 published marketing studies in hours instead of months. The future Joanne and Leo detail is always-on research networks that feed directly into execution. Product agents query research agents, marketing agents subscribe to user findings, and decisions ride on live signals instead of quarterly reports. The gap between "what we learned" and "what we do" finally closes: