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Some people act like small accounts make “better” content than big accounts. That’s not true.
Yes, some small accounts make great content but plenty of big accounts do too.
The real difference?
Small accounts have to optimize for quality if they want to grow.
Big accounts already have reach, so they can lean more on voice, personality, and brand than pure “quality” every single time.
That doesn’t mean they don’t post good content, it just means their incentives change once they’ve built an audience.
And honestly, when I check the pages of people claiming they make “quality content,” I often see the opposite:
• No unique angles
• Just bullposting and vibes
• Whitepaper summaries with no insight
• Zero counter opinions
If all you see are big accounts posting garbage, that’s a curation problem. There are plenty delivering real value:
@phtevenstrong drops insane DeFi content. His podcasts are fire if you actually want to learn.
@stacy_muur serves pure, research-driven insights fresh from the oven. I’ve picked up writing lessons just from watching her.
@OxTochi is a based writer when he’s not being a pleb and a founder of nothing.
@TheDeFinvestor is a badass researcher and writer who consistently delivers depth.
And what about the OG DeFi creator @thedefiedge? You really think you’re creating better than him?
If you believe that, it’s not confidence. It’s self-delusion. And that echo chamber you’re in is stunting your growth.
Filter better and learn from those ahead of you.
They’ve paid their dues. Now it’s time for you to pay yours.

17 tuntia sitten
It is how some "small" accounts think they make better content that "big" accounts.
There's a reason they have more reach than you though. Grow and skew stuff to your favour.
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