This startup got 10M impressions in 15 days using a… parody account! Henrick doesn’t exist. He’s a fictional character of Comp AI. But the brand awareness he drives is very real. He posts hilarious content about rules, regulations and the EU’s obsession with them. Not coincidentally there’s a strong correlation between the content and the product (an AI tool that handles compliance). The founder told me they believe it added millions of dollars to their pipeline 😱