There will always be an audience for the privacy tech that is hardcore; it is valuable, and the audience it is built for values it as such. That is privacy tech that approaches the battle from the perspective of a full frontal attack. It says, "this is what we are, this is what we believe, and this is what we're going to do about it." Then there is privacy tech that uses the "trojan horse" method, which is to say that it adapts to the conventions of the day and gets into the hands of the everyday person—the type of person who isn't driven by some overarching ideological mission that leads them to the far reaches of technology to find the tool that furthers their mission—and then rewrites the path for society once it is normalized, adopted by the mainstream, and has developed a strong footheld from inside the castle walls. Neither method is right nor wrong; they are simply different approaches toward accomplishing the same goal. If you pay attention to the privacy landscape now, you will see who is employing which approach. May they all win, in different ways and for different reasons.