*who* decides this is the production approach to comms around here? has this ever converted a real person? i am just curious if you read this and go "hell fkin yea feel the ecosystems chat euphoria im so happy to be here i cant wait to originally engage with this massive news"

one day someone at ideo crashed out during a user persona session attempting to author the perfect and relatable and direct and A+ "voice" i guess and the result is half the worlds corp comms treat you like theyre trying to hype a five year old on joining the clean plate club

'solving' for all levels of users is very valid but we live in a totally different sicko world and it becomes painfully clear when you're just totally unaware of that fact so you try to dropship soccer moms coffee mugs instead of leverage trade on the unreleased exotic testnet