Every business is either supply (employee) or demand (customer) constrained. If you're demand-constrained, you're pushing a boulder up a hill. This is status quo for most businesses. - The best short-term fix for demand constraints is stronger lower-funnel marketing. - The best long-term fix for demand constraints is full-funnel marketing, product improvements, or even better, market improvements. - Your #1 priority is to shift from demand to supply-constrained. If you're supply-constrained, you're fighting like hell to hold onto the boulder tumbling downhill. Every entrepreneur dreams of being in this spot. - The beauty of being supply-constrained is by having a ton of demand, talent will naturally attract to you. - Employer marketing & recruiting becomes an even more important motion than sales & marketing. - Your #1 priority is to stay supply constrained as long as humanly possible.