@ethena_labs kicked off a new era for what I think is going to be one of the continued largest and fastest growing segments of crypto native businesses. I’m still tinkering with the best way to articulate this segment…yieldcoins, onchain asset management…don’t love any of them yet, but the product is primarily YIELD Ethena did several things incredibly well: - bring yield onchain in a yield starved era - opening up access to a popular, profitable TradFi strategy in a crypto-driven manner (BTC/ETH basis) - superior form and function. The $1 denomination was key, instead of doing it on a NAV/PPS basis like typical funds - risk management + building trust Think there is a tremendous opportunity to build hundreds of product strategies here and at least a dozen very valuable businesses. TAM in 10-15 years is probably $500B-$1T at least. Most traditional asset managers will struggle with this (even the crypto friendly ones) because: - unfamiliarity with DeFi/crypto market structure - compliance risk/reward @maplefinance is another great firm I put in this category. @upshift_fi and @MidasRWA also come to mind.