1/ Systems of record are the backbone of so many businesses–especially when they store valuable customer and prospect data (Salesforce does $35B a year in top line!). But AI is flipping the sales cycle on its head, redefining what it means to sell. CRMs and other sales tools can now have much more context, and context is what human beings use to make decisions. @joeschmidtiv and I break down what this means for the future of sales and software.