Product-market fit genuinely feels different...and it'll show up in the data Demo to close rates are the easiest thing to look at for product-market fit right now. Vertical AI startups in our portfolio are seeing 50%+ demo to close rates, even with brand new account executives selling the product. It's happening in every market from AI takeoffs to AI CSR/Voice software to AI procurement solutions. When you see a demo to close rate over 50% chances are you have a jaw dropping customer experience and you should put your foot on the gas. If you're seeing something dramatically lower in mid-market or SMB ACV categories, it's worth revisiting your product and/or your pitch.