Union: a Unicorn in the Making If you’ve been keeping tabs on me, you know I’m obsessed with PMF, distribution, and revenue generation. That’s why @union_build caught my eye. It is building an interoperability model that feels engineered for scale. Union’s business model rests on three pivots: B2C, B2B, and B2A. 1. Business to Consumer (B2C) Union’s bridge lets users move assets across chains, monetizing via transaction fees. This makes it a direct competitor to LayerZero, Across, Wormhole, and Hyperlane. 2. Business to Business (B2B) This expands on the B2C model through a more aggressive distribution. Instead of relying solely on Union’s bridge, its infra can be integrated directly into other protocols. If Union earns X via its own bridge,leveraging on potential partners like Opensea, Magic Eden, Infinex, Jumper, or DeFi apps could 10x that value. 3. Business to Asset (B2A) This is a very innovative angle for Union. While some might consider it a standalone model, I consider it a modified kind of B2B model. Instead of wrapped tokens or middlemen, businesses can issue native, canonical assets directly onchain. • Asset Issuance → Stablecoins, RWAs, governance tokens • Integration → Assets usable across ecosystems such as Celestia or Babylon • Liquidity Growth → More native assets drive higher TVL, trust, and activity • Revenue → Union earns fees from issuance and management, while chains gain adoption and liquidity This mirrors @Calderaxyz's rollup model which makes complex infra accessible with a few clicks but this time, applied to asset creation. Why it Matters? By combining fee-based bridging with infra-level distribution and asset issuance, Union tightens both its distribution and revenue loops. That makes its PMF more defensible than a simple bridge model competing head-to-head with already established players. Unlike Hyperliquid’s DEX, which is a proven revenue model, the interoperability bridge alone faces a ceiling. Union’s B2A layer breaks through that ceiling and positions it as a potential cash cow. I expect everything to become clearer after TGE— @OxTochi's words. But right now, the fundamentals look unicorn worthy.