Claynosaurz’s Big Bet: Asia-First, Global Next The guy who sold millions of plushies in Japan and got an animated film made is now building Claynosaurz. 🦖 Here’s what it means and why Web3 just got a global IP operator🧵

1/ His name is David Horvath. You might not know him, but you've probably seen his work. He co-created Uglydoll, a handmade plushie brand that turned into a global licensing machine: - 50+ licenses - Carried in 10,000+ stores - Animated film grossed $32M - Millions of units sold worldwide

2/ Horvath just joined Claynosaurz as Head of Brand & Consumer Product Growth, Asia. Not as an “advisor.” Not as a collab artist. But as a core operator the kind who scales IP into retail, media, and cultural relevance.

3/ This is the part most CT projects don’t understand: - It’s not about cool art. - It’s not about merch drops. - It’s about distribution. And Horvath knows how to go from: → Sketchbook → Shelf → Screen

4/ In fact, he already did it. Uglydoll wasn’t just a cute toy. It became a multi-format brand: - Books (via Scholastic) - Plushies (via Gund) - TV & Film (via STX & Hulu) - Global presence (via 16 distributors) This isn’t theory. It’s playbook.

5/ And now he’s running it back. But this time with Claynosaurz. A Web3-native IP. A community-powered brand. And a fresh, unmined path to Asia-first retail activation.

6/ Why Asia matters: If you can win Japan/Korea. You don’t just go viral. You become a part of the culture. Horvath built distribution networks across Japan, Korea, and more. He knows the specialty toy market cold. And now he's opening that door for Claynosaurz.

7/ This isn’t just another Web3 IP experiment. This is a calculated move to break into Asia’s cultural mainstream. Not through airdrops. Through products on shelves, strategic collabs, and localized storytelling. The entry point? Not CT It’s Tokyo.

8/ Claynosaurz didn’t hire a mascot. They hired a market maker. An operator who speaks the language of plushies, licensing, and Saturday morning cartoons.

9/ The shift is happening. Web3 IP is no longer an idea. It’s a go-to-market strategy with retail teeth and real-world ambition. Claynosaurz might just be the first dino to crack Japan. 🦖🇯🇵 And that could change the game for all of us.