Monad’s Go-to-market strategy is a mix of sincerity and deliberate social engineering. They have built a culture of fun and vibes. Whether you like it or not, this is something they have intentionally optimized for, and it is working. Before the @KaitoAI upgrade, Monad was one of the leaderboard projects with the least amount of sloppy AI-generated content. The playful nature of the community did lead to some engagement farming. But if we are being honest, you can't tell me you don't enjoy @1stBenjaNAD when he is bombing the TL, or @zayn4pf dance steps and push up challenges. Besides the fun side of things, there is also serious technical discussions and project coverage. We've seen @keoneHD ignite several discussions with a recent one being asynchronous execution which highlighted a lot of beautiful monad minds. You can also see find contributors like @velicko_aleksej and @0x_yash21, who consistently share alphas and deeper insights on ecosystem projects . Monad has positioned itself as a community-centric project that balances fun with value. This is proof that no amount of algorithm tweaks can replace the power of social engineering. If the Monad team suddenly turned on the “Nads,” they would look like clowns, because they were the ones who built and encouraged this culture in the first place. This is something I want many projects on Kaito to understand: A community is what you design it to be. What you put in is what you get, just magnified. Many Kaito-aligned projects design theirs for noise because they crave attention, not connection. They confuse leaderboard activity with actual loyalty. Too many campaigns look like rented attention, people farm bounties, spam low-effort AI threads, and vanish when the rewards dry up. It creates a temporary buzz that nobody remembers two weeks later. My problem is these founders then act like they didn't know what they were doing and make it look like the outcome was a surprise. They then shit on Kaito as a tool trying to exonerate themselves of the burden. If you are a Kaito-aligned project, here is how to fix that: Be honest: What do you want your community to really look like. Monad: Fun, vibes and everything good MegaETH: Uptight and focused, extremely signal driven Neither is wrong, they both come with tradeoffs. Curate over noise: Stop rewarding sheer post volume. Reward the posts that start real conversations or present a new angle. Build micro-communities: Divide participants into squads or circles where they can bond and self-sustain beyond the campaign. Keep a consistent narrative: If your campaign theme changes every week, people never form a clear mental picture of your brand. Spotlight real contributors: This is one move that is highly overlooked. It could be featuring them in weekly compilations, it could be inviting them for spaces, engaging them constantly and fostering discussions on the TL Find your members who can explain your tech or mission in their own words instead of relying on copy-pasted whitepaper summaries. Amplify their voices and integrate them. Big or small. Monad is proof that this works. Their campaigns feel like an inside joke you want to be part of, but that same community will also stick around for the serious discussions. That combination is what makes them memorable and keeps their growth organic. To be fair, Kaito as a tool is not perfect, but it can still be valuable if you are willing to put in the work. The tool is only as good as the strategy you bring to it.