AI inside the CRM is keeping more customer conversations alive than ever before. @dennis_gingrich, Sales & Finance Director at @ThinkNiello, explains how they're using it to drive a 70% customer engagement rate across the store. "I wanted a more integrated application for our team to use, because I just feel the easier the application is for our team to use, the better customer experience we're gonna deliver." "Having the integrated AI reaching out to customers, doing important tasks, but really menial tasks, has been good. It's served up some opportunities that I personally don't feel our stores would've had." "It does a good job of just being consistent and disciplined, which I think is something human beings as a whole just don't do as well." - Thank you to our partner @HaigPartners! Check them out by visiting